PERFORMANCE MARKETING
Give the campaign
a clear destination.
A useful campaign connects the audience, the message, the landing page and the action you want to measure. Start with a business objective you can explain.
WHERE IT FITS
Performance marketing
for your next step.
For a business ready to run or improve paid campaigns, with an offer, a landing page and a team able to respond to the interest generated.
WHAT THE WORK COVERS
A useful scope.
Clear deliverables.
- 01
Campaign management on one agreed advertising platform.
- 02
Configuration or review of the agreed conversion-tracking setup.
- 03
Regular checks and monthly optimisation within the approved scope.
- 04
Reporting that separates media spend, activity and recorded outcomes.
BEFORE WE BEGIN
A few things
to have ready.
Identify the offer, target audience, ad budget and a useful conversion. Provide the relevant account access and confirm who approves creative, claims and landing-page changes.
THE BOUNDARIES
Know what
is included.
Ad spend, new landing-page development, extensive creative production and additional platforms are separate. Platform approval, lead quality, sales and return on spend cannot be guaranteed.
Review our Terms & Conditions, Delivery Policy and Refund and Cancellation Policy alongside your accepted Scope.
A COMMON QUESTION
Who owns the advertising account?
Where practical, your business owns the account and approves media budgets. We use the access needed to manage the agreed campaigns. Provider charges and our management fee are identified separately.